Creating Chelsea as a Destination will take another huge step forward next week . The formation of a well rounded Steering committee representing all Chelsea businesses and business interests. Think Chelsea First is the initial theme.
We as business people must put Chelsea First, our businesses or special interest second. Each committee member must put Chelsea first. Every effort will be made to encourage inclusion, transparancy and to identify and create measureable marketing programs for CHELSEA.
We will attempt to capture all the great marketing ideas that a creatively flowing from so many people and organize them for consideration.
The initial steering committee will finish creating the structure of our Think Chelsea First program. Create a job description for a marketing director to be hired. Create a list of Chelsea's strengths and unique areas for an advertising agency to develop into a marketing plan. Eventually a Marketing Board will be created with defined, measurable goals.
Continue sending your ideas to this blog and they will be forwarded to the Steering Committee.
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This sounds very promising. Think Chelsea First seems like it would have a natural relationship to the Think Local First efforts underway in the county.
ReplyDeleteThink Local First
Maybe some marketing materials and programming could be shared?
When and where does the Steering Committee meet?
As if you didn't know, but here's a study of holiday sales for 2009 showing how effective 'local first' campaigns can be:
ReplyDeleteNationwide Survey Shows Power of 'Buy Local' Campaigns
From the survey:
"This survey adds to the growing body of evidence that people are increasingly bypassing big business in favor of local entrepreneurs," said Stacy Mitchell, senior researcher with the Institute for Local Self-Reliance. "Amid the worst downturn in more than 60 years, independent businesses are managing to succeed by emphasizing their community roots and local ownership."
Go Chelsea!